Digital Marketing

Accomplished digital marketing specialist with over 15 years’ experience, learning to wear many hats whilst collaborating with professionals and teams from varied industries. Skills gained consist of social media advertising, SEO/SEM, PPC and analytics, enabling the creation of bespoke digital marketing strategies for brands. This includes developing campaigns and lead generation resulting in significant growth in sales, online traffic, brand exposure and customer retention.

I have evolved from a visual perspective in my freelancing role, (design, photography, and video) to someone who likes to know how things work behind the scenes. I generate great content that reaches its intended audience through search engine optimisation and programmatic advertising. A keen eye for detail and empathy, with both the customer and the business goals, gives me a great insight into design for user experience, as well as the user interface. Therefore when it comes to easing a customer’s journey through a sales funnel or delivering a key message clearly and concisely, whilst maintaining brand integrity, I can follow the process through from start to finish, working as part of a team or taking the reins myself, to get the job done effectively. To transform your digital marketing get in touch today.

Key achievements:

  • Improved marketing practice for over 150 businesses and individuals
  • Successfully optimised SEO results for websites with varying levels of competition and keyword goals
  • Enhanced PPC, email and social network campaigns based on data collected and interpreted from Google Analytics
  • Researched the latest marketing trends to uncover new opportunities for my clients
  • Increased traffic and eCommerce sales by optimising user flow and customer experience via UX and UI improvements
  • Evaluated competitor websites and online presence to ensure clients outmanoeuvred the competition


Skills:

  • Google Analytics
  • Bing Ads
  • Social Media Campaigns
  • PPC Campaigns and Smartbidding
  • Photography & Video
  • WordPress CMS
  • Mailchimp & Email Marketing
  • A/B Split Testing
  • Google Ads
  • Facebook Ads Manager, Instagram & Twitter Ads
  • SEM / SEO
  • Graphic Design for web/print
  • UX & UI design
  • Blog and press releases
  • SMS Marketing
  • Content Personalisation