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Dune London store opening photography at Lakeside, Essex
I photographed Dune London’s new store at Lakeside in September 2024, bringing together the shopfront, the interior layout and closer views of the footwear and handbag displays. The store is in West Thurrock, near Grays, Essex.
The brief was to show the design as well as the products: how the store looked as a whole, the details in the fittings and the displays the team had prepared for the launch.
“Some really lovely images of the store, we'll be using these on our social platforms straight away”
The shopfront, interior and product details
The photographs move from the Dune shopfront into the store, with wider views showing the display walls, seating and route through the space. Closer images pick out the texture of handbags, a decorative bee charm, leopard-print trainers and the arrangement of shoes on the shelves.
The checkout area, illuminated displays and patterned seating are part of the store’s appearance too. Keeping them alongside the product photographs gives the collection a clearer sense of place. For the store’s current visitor information, see Dune London at Lakeside.
Select a photograph to view it larger.
Working around the design and the launch-day brief
I spoke with the management, creative and marketing teams about the photographs they needed, including images for social media, the website and internal communications. That gave me a reason to move between wider interior photographs and the individual displays, rather than concentrating on products alone.
The mirrors and backlit panels needed attention to angle and position. I worked around the reflections while showing how the fittings and lighting contributed to the store’s design, then photographed the frontage to place the new interior within Lakeside.
If you’re arranging a launch, store opening or business event, explore my corporate photography in Essex and event photography prices.
Behind the camera
An Essex photographer for your store opening or business launch
I’m Jonathan Owen, an Essex photographer working professionally since 2003. For a store launch, I look at the brief from both sides: the space and products you want to show, and the people and activity that belong to the occasion.
We can discuss your shot list, access, timings and where you plan to use the photographs before the day. You deal directly with me about the arrangements, and I personally select and edit the finished images. For a launch in Thurrock or elsewhere in Essex, start with your date, location and the parts of the story you need covered.
20+ years photographing people
DBS checked
Public liability insured