How to Choose an Event Photographer
What to look for, which styles suit your event, and how to find a photographer who’ll capture moments that truly matter.
Choosing the right event photographer isn’t just about who has the fanciest camera—it’s about who can capture your event in a way that genuinely reflects its energy, emotion, and atmosphere. Whether you’re planning a corporate launch, private party or a lively festival, photography isn’t a tick-box exercise. It’s the lasting record of something you’ve worked hard to put together. So, how do you find the right person behind the lens?
Understand the Different Approaches
First, get to grips with the different photography styles. Some photographers specialise in posed portraits, creating beautifully lit shots of key people and staged moments. Others lean into advertising and commercial photography, producing imagery with brand messaging and clean compositions front and centre, ideal for launches, campaigns and press packs.
Then there are those who take a photojournalistic or reportage approach, like myself. This style is all about capturing authentic, unfiltered moments as they naturally unfold. No awkward direction. No “hold that smile”. Just real people, doing real things, in a way that’s visually striking without ever feeling staged. It’s especially popular for weddings and events where atmosphere and emotion are everything.
There’s also conceptual photography, more stylised and often used for editorial or creative projects, and fashion-style event photography, which blends candid movement with a little glamour—perfect for events with a high visual impact.
So, which suits your event? That depends on your goals. Are you looking to build a sleek media kit? You might want someone with commercial chops. Want to bottle the buzz of the day without interruption? A reportage photographer will be your best bet.
Personality Matters (More Than You Think)
A great photographer isn’t just a skilled technician, they’re someone who makes people feel at ease. It’s no good hiring someone with a stunning portfolio if they’re going to bark orders or blend in like a sore thumb. Look for someone who listens, understands your vision, and can mingle comfortably with your guests without becoming the centre of attention.
What Makes My Approach Different?
As someone who’s been photographing events across Essex, London, and beyond for over 20 years, I’ve built my style around authenticity and storytelling. I work quietly in the background, observing the laughter, the connection, the tiny blink-and-you-miss-it moments—and that’s what I capture.
From West End champagne receptions to muddy music festivals and one-year-old birthday parties, I treat every event with the same level of care: no cheesy posing, no intrusion, just honest imagery that reflects the heart of the day.
Clients tell me they look at their photos and feel like they’re right back in the moment. That’s the goal, always.
Final Tips
Always check portfolios. Make sure the style matches your event.
Ask about backup. Professionals will always have a plan B for gear and files.
Read reviews. They often reveal more than portfolios do.
Meet or chat first. You’ll know if it feels right.
Choosing the right event photographer means choosing someone who understands the value of your story—and can preserve it, frame by frame.
